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a boutique growth consultancy helping premium brands scale.

Meet
Silkworm

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Services

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Growth Strategy

We identify the highest-impact opportunities to grow your business and build the roadmap.

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Paid Media

Built to acquire profitable new customers—not just clicks.

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Email Marketing

Lifecycle marketing that turns first-time buyers into lifelong customers.

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Conversion Optimization

We improve the customer journey so more visitors become paying customers.

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SEO

Build long-term, compounding organic growth by creating content that attracts high-intent customers.

About

We don't manage marketing channels. We build growth systems.

Silkworm Media is a boutique growth consultancy that helps premium brands scale through integrated customer acquisition systems. We combine strategy, paid media, email marketing, CRO, SEO, into one cohesive growth engine designed to drive sustainable revenue.

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Founder, Karyn Trepanier

Most businesses don't have a marketing problem, they have a systems problem.

Paid ads, email marketing, CRO, SEO, and content are often managed as separate channels, each with different goals and strategies. We believe the greatest growth happens when every part of your marketing works together toward one objective: acquiring and retaining more customers.

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With over 10 years of experience in content strategy and digital marketing, I partner with founders to build customer acquisition systems that scale. Acting as a fractional growth partner, I develop the strategy, oversee execution, and align every marketing channel into a single, measurable growth engine.

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Rather than chasing short-term wins, we build marketing systems that continue creating value long after they're launched.

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Whether your goal is to increase revenue, improve conversion rates, or build a stronger foundation for long-term growth, our focus remains the same:

Build smarter. Grow sustainably.

Why Silkworm?

Silkworm Media was inspired by a unique part of my childhood spent on a silk farm in Laos.
 
I watched silkworms transform something simple into something very valuable. Through a deliberate process of growth and refinement, a humble cocoon became luxurious silk.

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We believe great brands grow the same way. Sustainable growth comes from building connected systems that continually create value.
 
That's why we don't just manage one channel—we partner with brands to build customer acquisition engines that evolve, strengthen, and scale over time.

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Like the silkworm, every stage has a purpose. When the right systems work together, growth becomes intentional, repeatable, and lasting.

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Growth isn't accidental. It's engineered. 

Most agencies specialize in one channel.

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  • A media buyer manages ads.

  • An email marketer manages flows.

  • An SEO specialist focuses on rankings.

We connect them all.

By aligning paid media, email, CRO, SEO, and content strategy under one unified growth plan, we help brands build customer acquisition systems that become stronger —and more profitable—over time.

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